Introducing Our New Brand

Our belief is in being a dependable service partner to some of the UK's best organisations. We want to portray that belief to anyone who comes into contact with us.

Our brand needs to reflect us

We want our brand to communicate some key aspects of our business:

Leading

We are at the forefront of our industry.

Connected

We establish real links and bring together many services to fulfil our clients' needs.

Driven

We have a relentless compulsion to be great at what we do.

Dependable

Above all we are trustworthy and reliable.

The Value Shapes for our Logo

Bringing it together

We want our symbol to reflect who we are and the values we want to portray.


Our Logo

 
New_group_Solutions_Logo.png
 

Typography and Colours

We need to be careful to select the right fonts to convey our brand. We have chosen Playfair Display and Montserrat to do exactly that.

Typography.jpg

Brand Colours

We've thought through our colour choices to ensure that we can display our brand in its best light. Communicating a sense of modernity along with business trustworthiness.

Colours.jpg

Variants

Our brand is used in lots of places, so we’ve thought through how to make sure it’s always going to work.

Variants.jpg